This is the Club Soda Guide FAQ, answering your frequently asked questions.
If your venue is not already on the map, you can easily add it yourself: just click on “Add Listing” at the top menu on the front page, and follow a couple of easy steps! If you have any problems, email Jussi for help!
If someone’s already added your venue you will see it on the map. If you find the venue(s) you own or manage, click on the arrow pointing to your venue, then the venue name, and then “Business Owner?. You’ll be asked to set up your account, and once your email has been confirmed, you can take over the venue profile.
Just add your listing as in the previous question – your account will be created at the same time.
The score is just an easy way of measuring how good your range of low and no alcohol drinks is. You can compare how you’re doing against your neighbours, or similar pubs and bars elsewhere. When the Guide goes public, customers will also be able to see which venues have a better selection of drinks for them.
The questions in the self-assessment just ask how many low and no alcohol beers, wines and ciders, soft drinks and mocktails you stock (if you do mocktails). You get points for each question, and a final score out of five. You can always come back and redo your score again, after you change what you serve.
At the end of the self-assessment, we’ll give you some suggestions. You can read case studies from pubs and bars around the UK for inspiration. These are venues that do something special: they make a profit and serve their customers by serving a better range of drinks than the average venue.
The guide has been funded by the City of London and Hackney Council, as well as funding from Big Lottery Fund’s Awards for All and the RSA. Our aim is to keep it free, and after this first year we will be looking to work with the pub and drinks sector to look at funding options.
Ok, that’s a shame. Ping us an email at firstname.lastname@example.org or call 0790 550 8251 and we’ll delete your listing.
30% of your adult customers won’t be drinking and they are likely to have planned ahead where the whole party are going based the choice and range of drinks for the non-drinker in the gang.
The most common reason, apart from driving, that customers are not drinking is that they do not fancy an alcoholic drink at that time. But for those that are on a health kick a non-alcoholic beer or wine is not only low in calories but also has no added sugar – allowing them to be out with friends and not break their goals.
Add to this the the growing number of people moderating their drinking (1 in 5 people), and an emerging market of teetotal under 25 year olds the market is shifting quickly.
Many pubs and bars are making good margins selling premium soft drinks alongside their regular offering. The Club Soda Guide not only helps you boast about what you do have behind the bar but helps you find new products and ideas that your customers will love and keep them coming back for more. !
Club Soda – we’re a Shoreditch-based startup for all mindful drinkers.
The development of this website has been supported financially by the City of London, Hackney Council, Big Lottery Fund, and the RSA, and we’ve had great practical help and advice from Lewis Silkin and many others.
We know people love going to the pub, even if they don’t want to get drunk. Many lower alcohol and alcohol-free beers, ciders and wines are fantastic drinks, and are generally better for you as a result.
Non-alcoholic beer has no added sugar and is a close second to tap water in terms of being the healthiest thing you can drink in a pub – a bottle can have as little as 27 calories and there is no added sugar. Soft drinks do usually have sugar in them, so we have put together a great list of local craft sodas which have much less sugar than the stuff you usually find behind the bar. So whatever health kick your customer is on you have something for them.
Legally, anything that is less than 0.5% ABV alcohol. So “non-alcoholic” beers do have a tiny bit of alcohol in them. If that’s an issue for you, don’t drink them. But it would be nearly impossible to get drunk from drinking them, and fruit juices have a trace of alcohol in them too (as do bananas, for example!). Pubs do not need a licence to serve anything 0.5% or under.
Yeah, this one’s a bit tricky… Legally and for the taxman (and the taxwoman), “low alcohol” is between 0.5% and 1.2% ABV. There are not many drinks around in the UK that fall into this category. So see the next question.
Law and tax rules aside (see previous question), if you are trying to cut down, having a 2.5% ABV pint rather than a 5% ABV pint reduces your alcohol intake by half. Most beers are between 4% and 5%, so we thought less than 3% would be enough of a reduction to make a difference if you are moderating your drinking. Same with wines: they tend to be 10-15% ABV, so we thought a “lower alcohol wine” would be under 8% ABV. No science here, sorry…
Find them first – either from the map, or by using the search boxes. Click on the venue your want to rate, then click “Review” and there you are!
You can give four ratings: overall, visibility of the low and no alcohol drinks, and customer service. The last three are optional. For range, think about how many low and no alcohol options the venue has: 0% beers, soft drinks, juices, whatever you’d like to drink! For visibility, think about how easy it is to see what’s on offer: is the one lonely bottle of 0% beer at the bottom of the fridge on the far left? Or is it the first thing you see behind the bar? Do they advertise what they have anywhere: on chalkboards, menus, etc? For customer service: were they friendly and helpful when you asked about lower alcohol wine (or whatever)? Or did they just take the piss?
You can see the Club Soda score for some venues – that will give you an idea of how good their selection of low and no alcohol drinks is, so you don’t have to talk about that (unless you have something to add, or they don’t actually serve what they say they serve). But feel free to add any comments that you think would be useful for other customers!
Club Soda will read them all, and we will use them to give awards to the best pubs and bars in Hackney. We will also analyse them to see if anything changes: do pubs serve more 0% beers than last year? Is there more choice in adult soft drinks?
Yes, unless you want to use your own name. You can create an anonymous username, but please read the terms and conditions on what you can’t say in the reviews (lies or anything nasty about anyone).
Some of the drinks we recommend contain up to 0.5% of alcohol by volume. You do not need a licence to serve anything 0.5% or under.
To put this into context, a glass of orange juice can naturally contain up to 0.5% alcohol. Malt vinegar you put on your chips is about 0.2% alcohol.
Your body will process this alcohol quicker than you consume it. You won’t get drunk by drinking any of these.